The Best B2B Social Networking Channels To Grow Your Business

Shane Barker
May 10, 2018 · 11 min read

The use of social networking channels has been continually increasing, and this is expected to continue to grow further. As of 2017, 71% of all internet audiences use social networking channels. And by 2021, the total number of social network users is expected to reach 3.02 billion.

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Image Source — Statista

Most B2C companies have been successfully utilizing social networking platforms to grow their businesses for a long time. Given the popularity of online social networking, there’s huge scope for B2B companies to leverage social networks too.

B2B companies need to use social networking platforms to understand their potential customers. This can help them target the right people at right time. However, each social media platform is very different and serves different purposes. So you need to understand the best B2B social networks individually in order to grow and expand your business.

In this post, we’ll take a look at 6 of the best B2B social networks to help you grow your business. Let’s get started.

1. LinkedIn

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According to a CMI report, more than 95% of B2B companies use LinkedIn for content marketing. As of 2017, there are over 500 million members on LinkedIn. This presents a huge opportunity and indicates the potential of this platform to positively impact your business.

Image Source — CMI

What are the benefits of using LinkedIn as a B2B social network other than boosting brand awareness and leads? Let’s take a look.

1. Promoting Product Launches

Since most of your targeted audiences are present on LinkedIn, you can easily reach them. All you need to do is engage with them by posting interesting articles or ideas related to your industry. Once they are invested in your business, it becomes easier on your part to launch and promote your new product.

2. Strengthening Relationships

It also allows you to initiate one-to-one interactions with fellow professionals. Keep posting interesting and relevant stuff at regular intervals. This will help you strengthen your relationships with your followers.

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3. Expanding Your Horizons

4. Reaching Decision Makers Easily

2. Twitter

The biggest obstacle with Twitter, however, is getting noticed by the right set of individuals or companies. By using relevant hashtags, you can combat this issue and increase your brand awareness. The more frequently you tweet, the greater are your chances of increasing your brand’s visibility and awareness.

Here are some benefits of using Twitter for your B2B company:

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1. Getting Noticed

2. Humanizing your Brand

3. Increasing Engagement

You can organize a Twitter poll to create engagement with your followers. You can even start a weekly hashtag campaign for your Twitter chat and ensure that you always reply to your followers. All such efforts can increase your follower engagement.

3. Facebook

As of 2017, Facebook has more than 2 billion monthly active users. So it is not surprising that the B2C companies are successfully using Facebook for promoting their business. However, if you are under the impression that B2B companies don’t use Facebook for business, you are wrong.

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Image Source — Statista

42% of B2B marketers have admitted that Facebook is the most effective B2B social networking platform for their companies. Here are some of the main benefits of using Facebook as a B2B social networking platform:

1. Cost-Effective Strategy

2. Customer Support

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3. Increase Traffic to Your Website

4. Interact with Existing and Potential Customers

You should mention your business contact details on your Facebook page so that customers can contact you easily. Interacting directly with customers creates a personal connection that strengthens the relationship.

4. Instagram

As of September 2017, Instagram has over 800 million monthly active users. According to a report by Simply Measured, 48% of brands are using Instagram for their marketing. It is expected that in the years to come, brands will increase their budgets for Instagram marketing.

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Image Source — Statista

With features like live video, location tagging, and hashtags, B2B companies can capitalize on and grow their businesses on Instagram. On Instagram, you can showcase your human side. With user-generated content, you can build long lasting relationships with your followers.

Let’s look at some of the reasons why Instagram is one of the best B2B social networking channels:

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1. Leverage User-Generated Content

Image Source — Instagram

2. Share Behind-the-Scenes with Your Followers

3. Increase Interaction by Using Hashtags

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5. SlideShare

As of 2017, there are more than 80 million professionals who use SlideShare. With such a user base, SlideShare definitely qualifies as a top resource for B2B companies. Let’s have a look at the benefits it provides.

1. Reach a Large Number of Professionals

2. Cost-Effective Social Platform

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3. It Improves your SEO

4. Easy to Measure

Image Source — MaccaPR

6. Google Plus

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As a B2B company, you need to build your presence on Google Plus for SEO. You can think of Google Plus as a social layer. Whatever content you post on Google Plus, it gets added to the search results of Google Plus circles. It also gives your videos and images greater exposure.

Let’s look at some of the benefits of using Google Plus for your B2B marketing:

1. Increases Engagement

  • Google Plus Circles — Google Plus Circles allow you to share and search for relevant and valuable content. They also optimize your target audiences list, which leads to better engagement rates.
  • Google Hangouts — Hangouts are undoubtedly one of the best features of Google Plus. They allows you to conduct video meeting with a maximum of 10 people at the same time. So, they give you a flawless experience of organizing podcasts, webinars, or conferences.
  • Google Plus Communities — Google communities are similar to Facebook groups. They allow you to put forward your ideas and opinions on a subject. Participating in a few such groups can give you the opportunity to listen to other experts.

2. Helps Improve SEO

When you post your content on Google Plus, don’t forget to optimize it with relevant keywords. When someone searches using these keywords, there’s a good chance that your content will pop up in the top results. So, when done correctly, Google Plus can be really effective in improving search rankings for your business.

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Image Source — Google

Final Thoughts

However, you need to ensure that you post the right type of content on the right platforms. You must tweak your social media strategy according to the social platform which you are using or planning to use.

Can you think of any other B2B social networks to grow your business? Let me know in the comments below.


This article originally published on Shane Barker’s Digital Marketing blog.

About The Author

Shane Barker is the Founder and CEO of Content Solutions and Gifographics. You can connect with him on Twitter, Facebook, LinkedIn, and Instagram.


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Shane Barker

Written by

Shane Barker is a digital marketing consultant that specializes in sales funnels, targeted traffic and website conversions. #InfluencerMarketing Writer for INC.

The Startup

Medium's largest active publication, followed by +665K people. Follow to join our community.

Shane Barker

Written by

Shane Barker is a digital marketing consultant that specializes in sales funnels, targeted traffic and website conversions. #InfluencerMarketing Writer for INC.

The Startup

Medium's largest active publication, followed by +665K people. Follow to join our community.

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