The best content strategy practices strive for excellence, not perfection
If you want to implement the best content strategy practices, you need to learn early on the difference between excellence and perfection.
The bane of any content marketer is trying to execute on a content marketing strategy that is paralyzed by perfection. Or rather the need for perfection.
In this post I want to alert you to the warning signs of a perfectionist content strategy, and ways to deal with it.
Defining the difference
This is a prevalent issue in many high tech and creative companies. The reasons behind it are understandable. Management wants to ensure that the brand isn’t damaged. Or, they want to create something that stands out. As I wrote earlier this week, striving for excellence is an important part of any content strategy.
But there is a difference between excellence and perfection. The former is aspirational and pushes you to do better work. It’s the “Scotty Factor” of giving the warp engines “all they can take” so that you attain that extra bolt of energy. (My apologies for the frequent Star Trek references I will no doubt continually make on this blog).
Perfection on the other hand is a myth. It’s a unicorn that doesn’t exist.
