The (Best) Method for Finding Influencers on Instagram
Published in
5 min readDec 6, 2019
Identifying your ideal Instagram influencer
The influencers you select have a significant effect on your campaign’s ROI. You first need to decide who your ideal influencer is. Typically, the type of people your brand should be partnering with would be very similar, if not identical, to your ideal customer. In this case, you can bet that the influencer’s audience is composed of thousands of your ideal customers — a recipe for success.
In this guide, we’re going to show you how to find Instagram influencers using manual processes as well as platforms available online.
How to find Instagram influencers
First, lay out all the characteristics of your ideal influencer before you begin contacting your list of Instagram influencers. Here are some of the things you should be considering:
- Audience demographics
- Age of the influencer
- Quality of their content
- Quality of their sponsored content
- How much Instagram podding is happening on their posts
- How many followers they have
- What their engagement rate is
- How often they promote other…
