The Business-Technology Fit
How business model affects technology vision and organization
The purpose of this article is to shed some light and provoke thinking on how the entire technical aspect of a company depends on its business model.
Today, people say “every company is a tech company”. We use technology to improve productivity in almost any industry. The question of business-technology fit matters more and more because no matter what your business is, it’s almost certain that technology will be a part of it. A better title would be “business-technology-org fit”, but let’s keep it short.
I saw too many cases when tech vision and organization did not support the company goals in an optimal way. That happened mostly because the (technical) decision-makers did what they were comfortable with and not what the business needed.
Two questions that I always ask myself from time to time are:
What is the relationship between technology and the (current) business model of the company I work for, and how and when does it change?
For example, let me use two very different products that I worked with.
- A mobile app. Android/iOS app that costs, let’s…
