The Case for Businesses That Don’t Scale:

The real unicorns are those that stand the test of time

[First published on Thrive Global here]

We live in an era of start-up abundance with countless avenues for entrepreneurs. Incubators and accelerators help promising start-ups get to market faster and position them to develop their growth pipelines as fast and sustainably as possible. Investors of all kinds are looking for the next unicorn, in other words the next start up to invest in that will reach a valuation of $1 billion. Venture Capital…