The Chaotic World of Shane Dawson
And his newest series
In July 2019, I wrote an article titled “How Did Shane Dawson Become the King of YouTube?” where I dove into Shane Dawson’s background and history leading up to his massive success and fervent following on the platform.
I made this point when discussing the backlash he received on his Jake Paul series:
“Real-time editing was a huge part of this series, with backlash against the horror-style editing in the first part becoming a roar on Youtube and social media. Dawson reacted by apologizing and toning it down in the rest of the episodes, each about 45 minutes long. Critiques, feedback, and direct messages between episodes became added to and implanted into the next. Unlike regular TV, Youtube episodic content allows this to be a possibility.”
Now, a year later, Dawson has just released the final episode in his 7-part series “The Beautiful World of Jeffree Star,” which documents the process of conceiving, producing, and selling a collection of cosmetics, mainly focusing on two eyeshadow palettes, the Conspiracy and the Mini Controversy.
The first episode was released on October 1, 2019, and currently has 25 million views with each subsequent episode getting slightly fewer views. The seventh and final episode was released on the evening of Friday…
