The Consumer Isn’t a Moron
3,520,934
That’s the number of blog posts written today.
5,740,000,000
That’s the number of Google searches per day.
782,651,327
That’s the number of tweets sent today.
That’s the million-billion stats planet we live in.
And in that million-billion stats world, some strange things have been happening in the marketing arena.
An interesting piece of news came from an unexpected startup last month.
Buffer, a company considered one of the leaders in social media, announced that they had been failing on social media.
The introduction to their shocking announcement was brutally honest:
“We as a Buffer marketing team — working on a product that helps people succeed on social media — have yet to figure out how to get things working on Facebook (especially), Twitter, Pinterest, and more.”
Buffer has had the reputation of being completely transparent, from making their salaries public to showing consumers exactly where their money goes. Still, it was probably not an easy decision to share failure news in public.
