The Consumer Isn’t a Moron

Ali Mese
Ali Mese
Nov 23, 2015 · 10 min read
Credit

3,520,934

That’s the number of blog posts written today.

5,740,000,000

That’s the number of Google searches per day.

782,651,327

That’s the number of tweets sent today.

“… I’m a bit scared to publish: We’ve Been Failing on Social Media for the Past 2 Years,” he tweeted.

Social reach is just one side of the story

Is this the beginning of a new era we might soon call “#ConsumerTakeOver”?

Photo by Craig Sunter

The Engagement Magic

And the trouble with focusing on growth before you have retention

The consumer isn’t a moron. She is your wife.

From Mattan Griffel’s popular SlideShare presentation

“If you invest in growth before you have retention, you’re renting users, not acquiring them.”

Tribe

COMMUNITY

True Fans

1. Engaged ≠ True fan

2. The power of an invisible audience

3. There is no right way to engage an audience

How many of your followers are your true fans? What are you doing to engage them?

This post is part of a series of stories that explore the fundamentals of escaping competition and building a business on your own terms in the most cluttered marketplace in history.1. To build a business empire, own an opinion (not a marketing budget)
The goal is not to sell to everybody who needs what you have.
2. How we got 11.3 million pageviews without the growth hacking bullsh*t
Growth begins with words.
3. Don't build a startup, build a movement
How to move the masses by going beyond selling just software
4. How to escape competition (and build a business on your own terms)
A practical framework to build your unique selling proposition
5. Growing startups when the product sucks
Don’t hurt your company by focusing on growth too much, too soon.
6. How to build a startup empire without selling your freedom
Small is the new big.
7. Sell something bigger than your otherwise boring business
Don’t sell boats. Sell time on the water.
8. Long-term thinking is most powerful when everything is falling apart
Lessons from founders who built their empires over the last decade
9. I can’t tell you why our business is growing
Kill your conversion funnel.
10. The consumer isn’t a moron
On having an obsession for growth before retention.
11. The future of growing startups
Growth doesn’t happen overnight.

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Ali Mese

Written by

Ali Mese

Founder/Owner: Start it up + Curious + Geek Culture. I also write essays that help you get smarter at building your thing https://GrowthSupply.com

The Startup

Get smarter at building your thing. Follow to join The Startup’s +8 million monthly readers & +793K followers.

Ali Mese

Written by

Ali Mese

Founder/Owner: Start it up + Curious + Geek Culture. I also write essays that help you get smarter at building your thing https://GrowthSupply.com

The Startup

Get smarter at building your thing. Follow to join The Startup’s +8 million monthly readers & +793K followers.

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