The Creator Bubble Is Destroying LinkedIn’s Credibility
Yet, the platform’s loss might be your big opportunity
I am going to wear a body suit complete with a load of small fish glued to its surface and jump right into a shark tank to be ripped off into pieces.
Because someone needs to say it, yet nobody is.
I loved LinkedIn as a concept and platform for professional networking and eventually for professional growth and opportunities.
Everyone did — the hundreds of millions of subscribers are a testament, and Satya Nadella and Microsoft saw it too — leading to the acquisition.
Then, a pesky little virus wreaked havoc across the globe. But from all that chaos — one clear winner and future trend emerged — the creator economy.
Naturally, the smart folks at LinkedIn decided that was their opportunity to reinvent and expand the reach of LinkedIn — beyond being a professional network.
And slowly, I was reading more “content” on LinkedIn than I was reading on Facebook, Instagram, and Twitter combined.
Well done LinkedIn — home run.
As is never the case in life — LinkedIn’s dream had a bit of a twist. It isn’t glaring in our faces just yet, so not many people are talking about…
