The death of an entrepreneur
Enron was booming.
It was widely considered one of (if not the) most innovative companies in the world and at the time of its ruling, not a single person saw its rocket-like trajectory ending anytime within the near future.
The 90’s darling was beloved by all and especially its green-eyed shareholders who drooled as they watched their investments run wild from $20 a share in 1998 up to a cloud-shattering $90 a share in 2001.
Unfortunately, Enron’s downfall was just as hard and as fast as its rise.
In 2002, Enron was worth a big fat zero. It had gone completely bankrupt.
“The greatest company in the world.”
Enron’s CEO’s Jeffrey Skilling and Kenneth Lay described their golden-child with unshakeable confidence, “The greatest company in the world.”
They were bold words that sounded like something that should naturally (but ironically) follow the iconic line in James Cameron’s Titanic, “God himself could not sink this ship!”
Their confidence and bullishness led them to look beyond what they were doing well. Enron’s grass was green in energy and gas.
But, like so many companies, they grew hungry for more, more and more — and decided to jump the fence.
