The Definitive Guide to Better Business Storytelling — at Work, or Otherwise
Based on experience, neurology, George Orwell and Will Storr’s The Science of Storytelling
Stories. They inspire us, they motivate us and they fill our life with colour. It’s stories that make us human. They’re also one of the most useful ways to communicate in a corporate setting.
I should know. Storytelling has been the basis of my career. I’ve developed speeches for politicians, ghost-written for top tech executives and crafted brand strategies across a multitude of industries. How did I get there? By sharing my experiences — my stories — on forums.
Here, I’m sharing what generations of brilliant story theorists, neurologists and scientists have come to know about storytelling. These are rules you can apply to your everyday presentations, blog posts and corporate communications.
Make your audience your protagonist
Maybe you’re building a presentation deck. Maybe you’re writing a blog post. Whatever the purpose, the medium matters less than the ultimate business storytelling rule: make your audience your protagonist. Always.
A good author understands their protagonist’s hopes, their goals, their pain points. Storytelling in a corporate context should be no…
