The Startup
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The Startup

The Difference Between Brand, Brand Identity, and Branding

Coca Cola Letter C
Can you guess this brand?

If you took a guess, what brand comes to mind first from the image above? You probably guessed it. Coca Cola. Their brand is one of the largest, most iconic brands in the world and they can be easily recognized from just a simple letter. So let’s talk branding.

Your brand and your visual identity are both critical to your business but they are two different things…




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Nolan Marketti

Nolan Marketti

Designer with a love for Branding and Strategy.

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