The Discovery Wars: From Inspiration to Transaction
This post was originally published in Curious Commerce, by biweekly newsletter on the future of how we shop. Be sure to subscribe to get my next post delivered straight to your inbox!
The process for “getting to know” new brands is broken. This topic could fill many books, so I’m starting today with a high-level look at the landscape. Over the next few weeks, I’ll be exploring some up-and-coming solutions to the discovery problem.