The Disruption of Corporate Giants (and Rise of “Un-Corporate” Communities)

Some business lessons from the London Marathon 2020

Erik P.M. Vermeulen
Oct 11 · 6 min read
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The Corporate Giant’s Strategy

The Un-Corporate Community

Leverage Tech to Develop and Sell Consumer-Focused Products

Build Communities of Like-Minded Consumers

Offer Consumers Meaningful Choice

The Startup

Medium's largest active publication, followed by +730K people. Follow to join our community.

Erik P.M. Vermeulen

Written by

Digital Professor • Video Gaming Lawyer • Middle-Aged Ultra Runner • Restaurant Owner —Live ambitious, level up your game & inspire others.

The Startup

Medium's largest active publication, followed by +730K people. Follow to join our community.

Erik P.M. Vermeulen

Written by

Digital Professor • Video Gaming Lawyer • Middle-Aged Ultra Runner • Restaurant Owner —Live ambitious, level up your game & inspire others.

The Startup

Medium's largest active publication, followed by +730K people. Follow to join our community.

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