The Economics of Perceived Value — Pay What You Want

Kahlil Ashanti
May 28, 2019 · 3 min read

We are in the midst of a cultural creative revolution, with more content to consume than is humanly possible. We have too much choice without having to leave our homes.

This makes it difficult for artists, creators and venues to build new audiences.

According to a recent study cited by the Wall Street Journal [paywall] the top 1% of touring performers are selling 60% of the tickets. Where does that leave everyone else?