The End of Mass Marketing: Go Small, or Go Home

David J. Katz
Dec 23, 2017 · 5 min read
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This strategy worked. Until it didn’t.

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Success has moved from Mass Markets to Niche Markets.

We need… “The Itch for Niche.”

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David J. Katz

Written by

CMO, story-teller, author, speaker, neuroscientist, alchemist, and cook.

The Startup

Medium's largest active publication, followed by +685K people. Follow to join our community.

David J. Katz

Written by

CMO, story-teller, author, speaker, neuroscientist, alchemist, and cook.

The Startup

Medium's largest active publication, followed by +685K people. Follow to join our community.

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