The Essentials of an Effective Presentation

Kemmy D
The Startup
Published in
6 min readJul 20, 2019

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You may be an employed, self employed or own a business. Whatever it is, the requirement to present something will always be part of your career. A presentation may last anywhere from a couple of minutes to a few hours. But that doesn’t mean that it is effective, for the most part. A presentation may look successful on the outside; you audience may even like it. However, it is pretty useless if it does not make an impact.

Photo by Alex Litvin on Unsplash

And that’s the part you might miss, which could prove to be costly in the long run. Creating an effective or in other words, a captivating presentation is not as simple as it sounds. It extends beyond the content, because the way you present it is what actually matters. This is an art; mastering it requires a lot of practice, undoing and redoing, and the best part is that it never stops. But here are a few tips that could help you get started.

Know Your Audience

Photo by Campaign Creators on Unsplash

I am sure you would prepare yourself before you present anything; we even prepare before we present ourselves for an interview. But the mistake you might be doing here is focusing more on the content you are presenting rather than the audience you are going to

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Kemmy D
The Startup

Dogs over humans. Coffee over Beer. Topics I write on include but are not limited to life, finance, motorsports and satire.