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The Exact Reason Why The Conversions Are So Poor On Your Content.

The conversion secret I discovered from an email campaign

Photo by Nick Karvounis on Unsplash

Stories.

One thing that has always hooked humans. I don’t care what the stats about human attention span say.

A good story blows away all those stats.

The discovery

I’m a part of several email drips. I purposefully exchange my email with creators who are making it big online.

First, I get access to a freebie. Second, I get to learn what happens next.

Because hey! Nobody wants my email address to send just one email. Do they?

So, I signed up for a freebie by Adam Enfroy. I immediately got an email with the link to access the freebie.

That wasn’t the aha moment!

It was the third email from him that clicked.

Screenshot from Author’s email inbox

It wasn’t the subject line either. I’ve seen several such email subject lines, but it didn’t ‘click’. The secret was hiding in plainsight.