The “fearless entrepreneur” is a myth: why you don’t have to take risks to build a successful business
Jul 23, 2018 · 9 min read

When I was a kid, I worked in my cousin’s gift store.
I was so bored during those long, hot summers that I didn’t even ask him to pay me.
But one day I had a brilliant idea. I would go into the hills, pick figs from local gardens, and sell them to tourists.