The Startup
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The Startup

The Festival That Went Up in Flames

What we can learn from the demise of Billy McFarland and Fyre Media Inc.

Hands making a heart shape at performers on stage at a music festival
Photo by Anthony DELANOIX on Unsplash

Back in 2017, a strange phenomenon began to appear on social media. Influencers from around the world began posting a seemingly cryptic burnt orange square, telling their followers that they too could attend utopia, by clicking on the website link. The warm glow of the square filled…

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Josie Klakström

Josie Klakström

Josie is a freelance journo who writes about writing, true crime, culture and marketing. www.truecrimeedition.com