The Startup
Published in

The Startup

The First Step to Get Them to Buy What You Offer

Photo by Emily Morter on Unsplash.

A while back, I met a mom whose daughter was headed to the US Air Force Academy. The mom was thrilled but she was having trouble explaining to her friends. She kept getting questions like, “But why doesn’t your daughter go to college? She’s really smart!”

That’s a mom who truly needs a story.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Cathy Goodwin

Cathy Goodwin

Helping entrepreneurs and independent professionals grow their businesses one story at a time. http://cathygoodwin.com