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The Startup

The five best reasons to write a business book

Photograph of my business book taken by Amber Rose Photography

If you tell me you want to write a business book (or maybe you are already writing one), I’m always intrigued by your reasoning for wanting to put this out in the world.

If it’s just so that you can say “I’ve written a business book”, or the drive is only to make more money in your business, I will back away. Whilst many business experts do it for ego, I wanted to explain why I would…




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Lucy Werner

Lucy Werner

Helping entrepreneurs to stand out with PR & branding. Author of Hype Yourself. Figuring the rest of it out still.

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