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The Five Biggest Mistakes I Made With Starting My First Podcast
If you’ve ever thought of creating a podcast, learn from these mistakes before you start. It could save you a lot of time and money.
There is a running joke nowadays:
Everyone and their grandma has a podcast.
I don’t necessarily see this as a problem.
I personally think everyone should have a podcast. It’s just like having a social media account in the new decade. A new way to build an audience, create a community and make money. It’s also really fun.
And just because everyone’s got a social media account that doesn’t diminish other people’s ability to have a social media account.
In this day and age, everybody can start building their own form of digital leverage from blogs, podcasts, and videos. Your digital leverage is then redeemable for financial assets. But that’s a topic for another article.
I’m here to talk about the mistakes I made in creating my first podcast. I plan to podcast and write forever. The name might change, the platform might evolve but the activity will remain the same.
If you’ve ever thought of creating a podcast, learn from these mistakes before you start. It could save you a lot of time and money.
Mistake #1: Not Building The Infrastructure To Own Our Audience
We distributed our podcast through Anchor, which is a platform owned by Spotify.
Anchor is great. It’s free to use and makes our podcast available on most podcasting platforms, provides great statistics, and even allows you to monetize through audience subscription and ads.
But while distribution is an asset, we didn’t create other ways to directly connect with our audience. We had a generic podcast email address but no real infrastructure for the audience to be part of our community.
Just remember, if the platform is free, you’re the product. And the audience you build is owned by the platform, not you.
