The Startup
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The Startup

The Five Marketing Plates You Need to Keep Spinning as a Startup

How to build a bootstrap marketing approach with limited resources

iStock.com: conceptualmotion

Starting a business is akin to trying to build a utopian colony in the middle of the jungle. With no roads, electricity, plumbing, or running water, you spend the first year just getting the fundamentals of your base camp set up while trying to…

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Kevin Ervin Kelley, AIA

Kevin Ervin Kelley, AIA

I’m a retail architect that studies human behavior, perception, and decision-making. I’m fascinated with the intersection of where commerce and community meet.

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