The Future of Audience Building Is Changing For Creators

It’s an opportunity for new and medium-sized creators.

Photo by Kyle Smith on Unsplash

The future of audience building online is changing for good, and I’m here to witness it with some popcorn.

I’ve been active on Twitter, LinkedIn, and Medium for a year and am silently looking at how people behave, who they follow, and why. How do I know this? Because once you observe, you realise people are vocal about these things.

But most of us are too busy building our profiles to watch and observe others, right?

This is an opportunity for us, for everyone.

Because

• consumers are realising that just a follower count isn’t credible. and
• creators are understanding that they’d rather have an engaged audience and a potential customer base than a random person who clicks the follow button.

Let’s dig deeper into this.

What Is an Audience?

An audience doesn’t equate to followers. An audience comprises people who follow you to

• engage
• support
• build relationships
• can be potential customers