The Startup
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The Startup

The future of the big agency is the small agency: how AI will impact the world of Madmen

This is the second long-read in a series about the role of AIin various creative fields from art, design and music to journalism and comedy, aimed at the general reader. How humans and machines can work together to make creativity easier or quicker. And how society and culture play in to all of that.




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Matthew Kershaw

Matthew Kershaw

Consultant, advising AI-powered businesses and those who want to use the power of AI — particularly in the creative industries

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