The Future of Work is Local-Remote

The Coronavirus health scare reminds us that we could have been working better all along.

Benek Lisefski
The Startup

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Photo by Christin Hume

All of my best freelance clients are locals, even though I can (and do) work for companies across the world. But when working for local clients — who I could see in-person with a 45-minute drive down the motorway — 95% of my work is remote.

Remote work doesn’t mean being a digital nomad, lounging on a beach in Bali with a cocktail in hand going tappity-tap on your Macbook keyboard (and of course, posting about it on Instagram). It can simply mean working from home, even if you’re in the same city as your client’s or your employer’s office.

Remote work isn’t a glamorous lifestyle choice. It’s a choice to maximize efficiency and balance.

Why are local clients the best? Because they trust you more, your communication is better, and you develop deeper long-term relationships. These are the type of clients who you build your business around.

Yet most people who choose remote work don’t focus on local opportunities, because the pull of a massive international client pool is hard to overcome.

Local and remote work aren’t mutually exclusive. I’ve been doing both for 18 years. You can take your business to the next level…

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Benek Lisefski
The Startup

I’m a UX/UI designer from Auckland, New Zealand. Writing about freelancing & business for indie designers & creatives at https://solowork.co