Statue of Sun-Sin Yi in Seoul. Photo by Mathew Schwartz, edited by Titus Decali

The Greatest Negotiation Tactic From Ancient Korea

Forget fairness and learn the secret of the stoic warrior

Titus Decali
Published in
8 min readAug 7, 2021

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There is a Korean proverb that goes…

“살고자 하면 죽을 것이요, 죽고자 하면 살 것이다” - Sun-sin Yi

or in English,

“If you want to live, you will die; if you want to die, you will live.”

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Titus Decali
The Startup

Multi-startup founder with daily delusions of wordsmithing. Find my work on: TitusDecali.com