The Hard Part About Building Startups Isn’t What You Think

Are you staying focused on the right things?

Aaron Dinin, PhD
The Startup
Published in
5 min readJun 30, 2022

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Photo by Afif Kusuma on Unsplash

An entrepreneur stopped by my office, excited to share the idea he’d been working on. The idea was for an online, buyer/seller marketplace. These types of two-sided marketplaces are immediate “red flags” to experienced entrepreneurs because two-sided marketplaces face the notorious…

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Aaron Dinin, PhD
The Startup

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com