The Startup
Published in

The Startup

The Hard Part About Building Startups Isn’t What You Think

Are you staying focused on the right things?

Photo by Afif Kusuma on Unsplash

An entrepreneur stopped by my office, excited to share the idea he’d been working on. The idea was for an online, buyer/seller marketplace. These types of two-sided marketplaces are immediate “red flags” to experienced entrepreneurs because two-sided marketplaces face the notorious…

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