The Startup
Published in

The Startup

Why board games are making a big comeback

It’s a Saturday evening and my apartment is filled with bouts of laughter, shouting, and moments of concentration. Deep concentration.

It’s board game night, something that’s become a bit of a regular weekend ritual with my friends. And we’re not alone. Global market research firm Euromonitor reveals that board games are growing at their fastest rate since 2002. They’re not just for lounging…

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Michelle Wiles

Michelle Wiles

Writing about startups, media, and brands. Former P&G, McKinsey, Ogilvy. Brand & growth consultant at Embedded.