The Influencer Product Tier List
Using real business principles to rank influencer products
In January, ad rates on sites like YouTube tend to drop — companies shell out for the holidays, then pinch pennies next quarter.
When digital-first creators are at the mercy of unpredictable algorithms and seasonal ad rates, many respond by becoming businesses themselves, which is French for ‘make their own products’.
Analyzing some of these products gives me the perfect chance to marry two of my obsessions: YouTube content & business strategy.
Here are our contenders:
- David’ Perfume (David Dobrik)
- Ani Energy (Sway Boys)
- The Curiosity Box (Vsauce)
- Gamer Girl Bath Water (Belle Delphine)
David’s Perfume
David Dobrik is one of the biggest influencers in the world, best known for his viral vlog series where he and his friends tell jokes and get drunk (there’s more to it than that but this is No Nuance November).
It’s hard to find a video he’s posted with under 10 million views. He’s also gone mainstream with a Discovery show and other hosting gigs.
