The Inherent Flaw in Back Market’s “Tech to the People” Ad
What happens when an advertisement is out of line with a company’s real objectives…
Maybe your screen has been blessed with this anxiety-causing, seizure-inducing advertisement from Back Market. Sorry, it’s infectious. The Arby’s-like voice tells us Back Market is a “People’s Tech Revolution” and also an “online marketplace that is ruining Big Tech’s day.”
But, how true is that, anyway?
“Did we mention Back Market likes to make Big Tech Billionaires cry?”
That sounds great. Let’s take our money back from these trillion dollar companies. Lay down your pitchforks people, this is much more convenient. Okay Back Market, how are you going to “make Big Tech billionaires cry?”
What’s that? Speak up, Back Market. It sounded like you said you are going to ruin Big Tech’s day by just getting their products into the hands of more users. Well, okay, not just that. You are selling them at a…
