The iPhone X Notch is All About Branding

Maciej Lipiec
Sep 15, 2017 · 4 min read

After the iPhone X launch event there is a lot of discussion about its distinctive “notch” at the top of the screen, which is housing the cameras and sensors that enable Face ID. Many people, especially designers, are voicing their opinions that it is ugly and it’s something that is not up to Apple’s design standards. The icons and time display crammed into corners just look bad.