The Job of the Future Is Content Creation
And soon enough, it might be the only one left.
My father is 43 years old. He became an entrepreneur when he was 22. There wasn’t such thing as entrepreneurship at that time. People didn’t attend ‘entrepreneurship programs’ or plan to become one.
Today, entrepreneurship is put on a pedestal. They are the rock stars, the rappers, the basketball players of this century.
Kids drop out of college (like Bill Gates) to start a company (like Steve Jobs), to make an ‘exit’ (like Peter Thiel), and launch rockets into space (like Elon Musk) and try to avoid being like WeWork.
But all of that is changing. Entrepreneurship is about to take a step back.
The job of the ‘content creator’ will take its place.
Imagine this. A prestigious university, but not too fancy. Something like Columbia (not Harvard). A freshman and their career counselor are having a chat.
COUNSELOR: «So, we’re here to consider your options. What do you have in mind?»
STUDENT: «Uh, I don’t know. I like Kim Kardashian.»
COUNSELOR: «Great! So you are you into media?»
STUDENT: «Uh, no. I guess, uh. I just like creating content. I want to be someone like Tim…
