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The Startup

Conor Johnston on the CBS reality show Million Dollar Mile and on Mayor London Breed’s Pride float (courtesy photos).

The Man Who Bites Alligators for the Mayor

By Joel P. Engardio

A mysterious person in a hippopotamus costume helped Mayor London Breed get elected last year by calling her opponents “hungry, hungry super PAC hippocrites.”

It didn’t matter far more money was spent on Breed’s behalf than any other candidate. The hippo in a pink tutu was ubiquitous, defining a narrative that was catnip for social media.




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Joel Engardio

Joel Engardio

Forward-thinking + pragmatic Democrat, civil liberties advocate, award-winning journalist, Westside SF homeowner. My local views at

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