The Startup
Published in

The Startup

The Man Who Bites Alligators for the Mayor

By Joel P. Engardio

A mysterious person in a hippopotamus costume helped Mayor London Breed get elected last year by calling her opponents “hungry, hungry super PAC hippocrites.”

It didn’t matter far more money was spent on Breed’s behalf than any other candidate. The hippo in a pink tutu was ubiquitous, defining a narrative that was catnip for social media.

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