The Marketer’s Dilemma

Branding or Direct? Value or Exposure? Can you do them all?

Josh Nelson
Jun 18, 2019 · 10 min read
A fork in the road ;)

As a marketer, you know this struggle far too well. Should I focus on branding? Should I go right at the consumer? Should I provide value? Or should I try to reach the masses?

We all want these answers spelled out for us to be able to plug & play into our own campaigns. While that will never happen…