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The Mindset You Must Adopt to Make More Money

Ayodeji Awosika
Mar 21 · 8 min read

The Mindset Shift Critical to Earning More Money

Money is abundant. It’s everywhere. Even now.

Just start paying attention to how an economy works:

  • You’re a part of transactions all the time. You buy something you want, value, and the other party gets the money. Think of how many times you do this. Do you really think you’re so inept that you can’t become part of that equation, somehow?
  • When you buy something you want, you almost never get the sense that you’re giving your money away to someone else. No, you look through the lens of getting what you want. If people value what you have to offer, they’ll feel the same way about buying from you. You’re scared to sell because you don’t understand how valuable you are.
  • Chrony capitalism and corporate welfare aside, at a basic level the transactions for goods and services improve the quality of life for everyone as a whole. The media tells this story of scarcity, while thanks to the free market, you can basically have anything you want delivered right to your door, watch anything you want whenever you want, and afford things that used to be luxuries in the past.

Choose a Model and Stick With It

There are so many business models that work well, especially online:

  • Affiliate marketing (even in the current climate, you could still start one of these businesses right now by starting a blog that cost less than $5/month and learning SEO)
  • Blogging and self-publishing
  • Freelancing (such a wide variety in here too) + the ability to take on employees and turn into an agency
  • Coaching
  • Content creation, e.g., YouTube and Podcasts
  • Franchises — I used to work at a digital marketing company. One of our clients owned multiple dozen cleaning company franchises, eventually rolling that into the purchase of apartment buildings. You can buy a partnership in a Steak n’ Shake franchise for $10,000 and make $120,000 a year.
  • All sorts of blue-collar business — It’s not sexy, but people will always need their toilets fixed, lawns trimmed, kitchens remodeled, whatever. The goal here is to learn how to scale up and not just become a self-employed laborer. (Here’s a great book on how to do that)
  • Flipping — My uncle goes to car auctions, buys cheap cars, and sells them at a markup. You can do this with items on craigslist.

The Hardest Part About Making this Mindset Switch

The main issues you have comes from your societal conditioning around money, specifically when you get it.

Stack Streams on Streams

After you get one of those income streams to work, you’ll start noticing that other streams are available and you can start pouring money into those streams.

  • Book royalties
  • Affiliate marketing
  • Monetized YouTube channel
  • (Soon to launch) online course
  • (Soon to launch) coaching programs
  • Investment accounts
  • Owning a marketing agency
  • Buying entire businesses
  • E-commerce
  • Public speaking
  • Events

The Truth About Money

Most people know everything I just talked about. As much as we claim this huge lack of financial literacy in society, people know how to make money — at least the vague basics.

The finance industry talks too much about what to do, and not enough about what happens in your head when you try to do it.

You have to train your mind that money is available everywhere because you’ve been trained to believe the exact opposite. You have a huge confirmation bias well to dig out of. And, as I said earlier, your best chance is to shift your mindset very slowly and gradually over time.

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Ayodeji Awosika

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The Startup

Medium's largest active publication, followed by +704K people. Follow to join our community.

Ayodeji Awosika

Written by

Learn how to become a top Medium writer and make a living writing here — https://bit.ly/freemediumcourse4u

The Startup

Medium's largest active publication, followed by +704K people. Follow to join our community.

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