The Startup
Published in

The Startup

The Most Underutilized Skill in Business

Image Credit: behance.net/denisgonchar

Me: “How did the presentation go?”

Colleague: “The customer said it was embarrassing and doesn’t want to do this type of business with us ever again.”

Me: “Holy Crap!”

Dissecting a situation like this leads to many insights. A willing customer that is ready to buy your product can change in a heartbeat when you lack this skill. That customer…

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