The MVP is dead, long life to the MAP. (Minimum Awesome Product)

Carlos Beneyto
Feb 5, 2018 · 9 min read
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🇪🇸 First. Do you want to read this article in Spanish? Check it here.

MVP: Minimum Viable Product

The minimum viable product (MVP) is the one that allows us to launch the product with the least amount of features possible so that we can learn and extract relevant information from this trial period and user interaction through a series of metrics and then act based on that data.

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Image by Henrik Kniberg. Example of MVP.
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Users are accustomed to a minimum of quality, and they expect that of all new products.

MAP: Minimum Awesome Product.

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Example of job search app design, both designs made in little more than 1h. Sorry, in Spanish.

But it seems more reliable and attractive in MAP to the user / end customer.

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Example of current job search apps.

“The true competition is to offer a better experience on our product.”

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A simple graph of what was or was being sought with an MVP, which requires an MAP.

“Not only do we have to search for the minimum viable product, it is necessary to look for the best product experience possible with the resources that we have.”

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MAP depends a lot on how “awesome” the available alternatives are in your target industry. If zero alternatives, then MVP = MAP; if lots of options, then MAP > MVP.

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“If you’re going to make a new product, think about what your customers expect and try to provide the best experience and product possible.”

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The Startup

Medium's largest active publication, followed by +752K people. Follow to join our community.

Carlos Beneyto

Written by

Product @ Creditas — Entrepreneur, Soft. Engineer, enjoy marketing and promoting online businesses, applefan, and rugby lover.

The Startup

Medium's largest active publication, followed by +752K people. Follow to join our community.

Carlos Beneyto

Written by

Product @ Creditas — Entrepreneur, Soft. Engineer, enjoy marketing and promoting online businesses, applefan, and rugby lover.

The Startup

Medium's largest active publication, followed by +752K people. Follow to join our community.

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