Photo by Jeff Frenette.

The New Definition of Brand: A Model For Every Business Activity

3 Ways To Redefine Your Business Through Branding

Jasmine Bina
Jun 6, 2019 · 10 min read

Your brand is a series of consistent decisions that bolster your positioning and demonstrate what you stand for. You should be able to take any business decision — HR, sales, communications, operations, PR, product, UX/ UI, or otherwise — filter it through your brand…