The Next Wave of Startups Is Coming Out of Nature

Whether it’s AI or concrete, innovation is coming straight from the natural world.

Sam Nattress
Jul 4, 2020 · 8 min read

“Every moment in business happens only once. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. And the next Mark Zuckerberg won’t create a social network. If you are copying these guys, you aren’t learning from them.”

— Peter Thiel, Zero to One

Bird-Brained Artificial Intelligence

“Nature has spent millions of years trying to optimize how living things operate together, because they can solve very complicated problems together, and ultimately are able to survive by thinking as a system.”

Unanimous AI vs Deep Learning AI vs Humans

Unanimous keeps humans relevant in the age of AI

Image by Gerd Altmann from Pixabay

More than just eloquent engineering

Image from Wikipedia by Tobi Kellner licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license.

Nature knows how to do business sustainably

The circular economy is not simply about recycling resources, but it’s about adding as much value as possible at every stage of the way so that the resource that you’re using is not depleting in value at all, it’s either maintaining the same value or increasing in value.

Screenshot from The Secret Story of Stuff: Materials of the Modern Age

Asking Nature for innovation

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Sam Nattress

Written by

Sustainability | Entrepreneurship | Personal growth | Top Writer: Virtual reality 🌱 Communicator for sustainability startups. 🚀 Say hi: samnattress.com

The Startup

Get smarter at building your thing. Follow to join The Startup’s +8 million monthly readers & +792K followers.

Sam Nattress

Written by

Sustainability | Entrepreneurship | Personal growth | Top Writer: Virtual reality 🌱 Communicator for sustainability startups. 🚀 Say hi: samnattress.com

The Startup

Get smarter at building your thing. Follow to join The Startup’s +8 million monthly readers & +792K followers.

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