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The No-Stress Content System That Pays $100,000+ Year

It took me 2 burnouts, 1 divorce, and 1 back surgery to find out

5 min readAug 19, 2025

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Every content guru has some fancy playbook.

“Post 5 times a day! Track your CTR! Optimize your funnel! Start your hooks with one of the 45 prompts you find in my Notion sheet!”

They make content creation sound like running a Fortune 500 company.

A few years back, I bought into this madness completely.

I had spreadsheets tracking everything. Notes overflowing with “tips”. And swipe files full of “winning inspiration”

And you know what happened? I made some money. But I was miserable.

I’d wake up stressed. I’d check my phone every 10 minutes for notifications. I felt like a slave to the internet.

Here’s what 10 years of content creation taught me: All that optimization advice?

Most of it is keeping you busy and miserable.

I don’t make 3.7 million a year writing online. But I make a healthy 6-figure income writing only in the mornings, about stuff I enjoy, and that helps my audience.

Let me show you how to build a content system that actually works, pays way more than your bills & mortgage…

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The Startup
The Startup

Published in The Startup

Get smarter at building your thing. Follow to join The Startup’s +8 million monthly readers & +772K followers.

Matt Giaro
Matt Giaro

Written by Matt Giaro

6 Figure Creator. Helping experts turn their ideas into income with online content (in just 2h/day.) Start now 👉 https://mattgiaro.com/medium

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