The Not-So-Amazing Story of Amazon

Kemmy D
The Startup
Published in
5 min readJul 5, 2019

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Photo by Rahul Chakraborty on Unsplash

Today, Jeff Bezos is a household name in North America, but Amazon is a household name in the world. Amazon will turn 25 on July 5, 2019. But as the stories of all big companies go, Amazon did not do great in the beginning. In fact, it never saw any major profits for a very long time.

Despite all this, what really made Amazon the Behemoth it is today? For starters, here is a spoiler: “It was mostly a one-man show”.

The Beginning of Amazon

Amazon started its journey in a garage, like most other great tech-firms did. Yes, that is no big surprise to us. Most people also know that Amazon was initially created for just retailing books online. But Jeff knew from the beginning that Amazon had to be an “everything” store. Interesting, isn’t it?

Initially, Bezos financed Amazon with 10,000 dollars from his own pocket. These days, you could enter a “Cash Money” kiosk and walk out with this amount as a payday loan, but it was quite an amount in 1994. He also personally went to post offices to deliver books to people who placed the orders.

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Kemmy D
The Startup

Dogs over humans. Coffee over Beer. Topics I write on include but are not limited to life, finance, motorsports and satire.