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The Not-So-Secret Ways Top Creators Use Email to Make Money
Here’s what I found as I studied some of these creators
For most digital businesses, the money is in the email.
Done right, a simple email can easily rake in a decent amount through new (paying) subscribers or product buyers. That’s the secret some of the top creators have learned.
But even without sending out a magical money-making email, you can still make it work over time. It’s not too late.
I’ve subscribed to many email lists, and when I see how some interact with me, I can pick out creators at the very top of their email game. In the last six months, I’ve been studying how some of them do it.
The simple points I picked up surprised me. Nothing fancy, just mostly everyday tips most creators can apply, starting tomorrow morning. I talk about some common moves they make that will help you immensely.
A little bit of counter-intuitive boldness
A friend showed me a creator calling her bluff to unsubscribe if she no longer found value in the emails she was receiving. Crazy from the creator? You bet. Helpful to them? Yes.
For many, the size of the email list matters less than the amount of engagement…
