The One Little-Known Strategy on how to Dominate Niches I Learned from Working With Over 400 Companies
A framework and lessons learned from real-life case studies to dominate a "Winner Takes All" landscape.
I spent most of my career as a strategy consultant searching for the "Holy Grail” of strategic advisory. To me, this meant the ability to help companies develop or launch products/services that dominated their niches and adopt strategies that maintained resilience into perpetuity.
I experimented with many tools, from "design thinking" sprints to startup acceleration programs, and while some were reasonably successful, the outcome remained inconsistent. However, after numerous experiments and repeated trial and error, I finally got somewhere. I was able to refine the concept and simplify it into a step-by-step process that has been applied in dozens of companies across numerous niches with an 85% success rate.
The same approach that transformed a mom & pop furniture business into a fast-growing enterprise with a global footprint worked equally well on a fortune company's coffee brand. It transformed a mail-order business into the company's leading brand among thousands of competing products.
