The Only Pricing Strategy for Freelancers That Actually Works

And 3 simple action items to boost your income overnight

Steven Toews, JD, MBA
The Startup

--

Photo by micheile henderson on Unsplash

The solopreneurship space is full of professionals and small business owners who work their asses off and wind up with little to show for it. The problems are myriad, but one particular issue comes up time and again: pricing.

Legions of hard-working freelancers, solos, agency heads, and entrepreneurs are pricing their services in ways that make little sense to them or to anyone else. And that’s a shame. Because when you’ve got a multitude of talented people doing valuable work, one should reasonably be able to expect that they’d be adequately rewarded.

So, what — exactly — are the ways we can price our products and services? And how can we do it so the value of our services is better reflected in our bottom lines?

Here, I’ll describe the three major ways solos price their wares in the real world. I’ll tell you which of the three is (almost always) the best one to use. After that, I’ll give you three straightforward and simple tips on how to grab a higher price for your offering.

Pricing strategies: Minimum Acceptable Rate, Cost-Plus, and Value-Based

--

--

Steven Toews, JD, MBA
The Startup

I help working professionals find fulfillment and increase income by writing online. untetheredlife.info