Photo by Benjamin Davies on Unsplash

The Outright LIE that is Adventure Travel Marketing, Hype and Sales: Who’s Your Real Market?

The Outdoor Industry Association just wrapped up its second Denver-based gear show in Denver, its new location after Utah wouldn’t play nice. Glad to have ’em here in my state. OIA is based up in Boulder, one of the nation’s sportiest (and breathtakingly expensive) small mountain towns. Couldn’t go this year. I am on adventure in…