The Pen vs. the Algorithm

When AI Steals Your Copywriting Gig

Jakob Ryce
The Startup

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Photo by Cash Macanaya on Unsplash

I was a damn good copywriter. My job revolved around crafting catchy slogans, impactful product descriptions, and meticulously honed sentences designed to inspire. There was pride in taking something ordinary and injecting it with enough spark to grab attention. It was a modest career, and most importantly, it allowed me to work as a writer… at least until the rug was unceremoniously pulled out from under me.

After being made redundant from a full-time marketing position for “reasons unknown”, other agencies I once had solid working relationships with mysteriously cut ties. Promising job leads fell off the map. Even the freelance scene began to feel foreign, packed with unrealistically cheap offers that screamed more of automation than human effort. The cold truth was undeniable: AI had muscled its way into my profession, and I was facing its consequences firsthand.

There’s a sense of unease that has infiltrated the world of wordsmiths lately. Whispers about AI and its rapid infiltration into our profession hang like an ominous cloud. But it’s not just a worry about the future — for many writers, it’s already a very tangible reality.

The AI Advantage: When Machines Outsmart Us

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Jakob Ryce
The Startup

Writer and wayfarer of a digital age. I write articles concerning writing, self, society and well-being. @JakobRyce | www.jakobryce.com | jakobryce@gmail.com