The Pesky Problem with Peloton Ads
It’s not about the bike, it’s about the message it sends to women
Upon first watch, the latest 30-second commercial from Peloton is charming.
A husband gifts his wife a new Peloton bike and she embarks on a year-long journey to become more fit. Or, at least, that’s the assumption. She’s already thin, conventionally attractive, and…