The Startup
Published in

The Startup

The Pesky Problem with Peloton Ads

It’s not about the bike, it’s about the message it sends to women

Upon first watch, the latest 30-second commercial from Peloton is charming.

A husband gifts his wife a new Peloton bike and she embarks on a year-long journey to become more fit. Or, at least, that’s the assumption. She’s already thin, conventionally attractive, and…

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Cara Harbstreet (She/Her)

Cara Harbstreet (She/Her)

1.2K Followers

Lover of carbs and puns, call me Cara Carbstreet | Anxious Millennial | Coffee Enthusiast | Non-diet Dietitian